Ya-Ling O

I specialise in turning users’ needs into validated features, UX audits, system thinking, and building scalable design systems.
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My experience spans B2B SaaS products, EdTech, and digital product consultancies.

Work

A Self-Assessment Tool

Designing a Survey Experience and Visualising Assessment Data

Course sale solution for educators

Designing admin experience for better enrolment and revenue management

Course sale solution for educators

Designing a Block-Based Feature for Website Customisation

Skill

User Research ->

Qualitative and quantitative methods, usability testing, stakeholder interviews

UX/UI Design ->

Design systems, responsive interfaces, prototyping in Figma

Agile Collaboration ->

Working with PMs and developers in sprints, delivering production-ready design

Strategic Design ->

Product thinking for SaaS and B2B contexts, UX audits, and user flows

Tools ->

Figma, Miro, Jira, Notion, HTML/CSS, Webflow

Industries & Solutions I’ve Designed For

📚 Course Sales Solutions (B2B / SaaS / Education)
A lightweight LMS-integrated platform that helps educators scale online course sales and manage enrolments with ease.

💬 Feedback Tool (B2B / SaaS / IT)
An all-in-one platform that empowers product teams to collect, manage, and act on user feedback to improve product development.

📦 Inventory Management System (B2B / SaaS / E-commerce)
An internal tool that enables businesses to track inventory and make smarter purchasing decisions.

🏌️ Golf Coach Finder (B2C / Sports)
A platform that helps users discover nearby golf coaches and book sessions easily.

✈️ Travel Planning Platform (B2C / Travel)
A collaborative tool that lets travellers create, customise, and share trip itineraries with friends or groups.

Experience

CURIO - Product Designer

Remote | Oct 2023 – Present

Designed UX-led self-assessment experiences for educational clients.
Delivered iterative prototypes to ensure alignment between design, technical feasibility, and stakeholder goals.
Collaborated across design, content, and development teams to refine the survey journey and reporting visuals.

Userback— Product Designer

Melbourne, Australia | Sep 2022 – Jan 2023

Enhanced user onboarding, redesigned registration flow and in-app tutorials.
Improved retention by reducing friction in key user journeys.

CURIO (Palette LMS Product) — UX/UI Designer

Melbourne, Australia | Mar 2020 – Aug 2022

Led the design and launch of a new version of Palette, a lightweight course-selling platform.
Conducted a UX audit and built a scalable design system.
Designed key features like coupons, enrolment management, learner portal, and checkout.
Helped grow client adoption by 50% in 10 months.

VENTY — UX/UI Designer

Taiwan | Jul 2017 – Sep 2019

Designed features for an online inventory system and improved UX maturity.
Conducted internal research and delivered end-to-end design solutions.

NETEXBOOM— UX/UI Designer

Taiwan | Nov 2016 – Jul 2017

Designed a travel planning platform from concept to final design.
Collaborated with developers and supported handover with HTML/CSS skills.

CODEGREEN — UX/UI Designer

Taiwan | Nov 2014 – Jul 2016

Designed an Android app for a golf membership platform.
Improved user notification flow and redesigned the landing page, increasing traffic for a golf coach finding platform.

Recommendation

“Ya-ling is a talented, professional and versatile product designer and a delight to work with. She combines beautiful visual design aesthetics, strong technical understanding of front-end development, with deep thinking about how people use digital products and work with information. She’s one of the best designers I’ve worked with who can work with as much skill collaborating with a PM to iterate a complex lo-fi workflow, to designing the micro-interactions and pixel perfect UI, through to working with developers to ensure quality right through to implementation. I’ve loved working with Ya-ling and highly recommend her. ”
Gin Atkins
GM at Palette Nov 7 2021 managed Ya-ling directly