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Product, UX and Systems Thinking
Specialising in admin interfaces, CMS tools, and optimising e-commerce and payment experiences.
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Skill
User Research
Qualitative and quantitative methods, usability testing, stakeholder interviews
UX/UI Design
Design systems, responsive design, wireframing, prototyping, accessibility standards, and advanced Figma expertise
Agile Collaboration
Close partnership with product managers and engineers; frontend knowledge; production-ready design delivery
Strategic Design
SaaS/B2B product thinking, identifying business opportunities, UX audits, and cross-functional decision-making
Tools
Figma, Miro, Jira, Notion, Webflow
Industries & Solutions I’ve Designed For
📚 Course Sales platform(B2B / SaaS / Education)
A lightweight LMS-integrated platform that helps educators scale online course sales and manage enrolments with ease.
A lightweight LMS-integrated platform that helps educators scale online course sales and manage enrolments with ease.
💬 Feedback platform (B2B / SaaS / IT)
An all-in-one platform that empowers product teams to collect, manage, and act on user feedback to improve product development.
An all-in-one platform that empowers product teams to collect, manage, and act on user feedback to improve product development.
📦 Inventory platform (B2B / SaaS / E-commerce)
An internal tool that enables businesses to track inventory and make smarter purchasing decisions.
An internal tool that enables businesses to track inventory and make smarter purchasing decisions.
🏌️ Golf Coach Finder (B2C / Sports)
A platform that helps users discover nearby golf coaches and book sessions easily.
A platform that helps users discover nearby golf coaches and book sessions easily.
✈️ Travel Planning Platform (B2C / Travel)
A collaborative tool that lets travellers create, customise, and share trip itineraries with friends or groups.
A collaborative tool that lets travellers create, customise, and share trip itineraries with friends or groups.
Experience
Remote | Oct 2023 – Present
- Designed self-assessment tools for educational institutions.
- Created interactive prototypes to communicate design ideas and user journeys, ensuring alignment between user needs, technical feasibility, and product goals.
- Managed stakeholder expectations and translated requirements into intuitive, efficient, and visually appealing interfaces
Melbourne, Australia | Sep 2022 – Jan 2023
- Enhanced the user onboarding experience and supported in-app tutorials
- Improved the filter function on key workflow pages to increase productivity
- Boosted user retention by 25% through registration flow redesign
Melbourne, Australia | Mar 2020 – Aug 2022
- Led the redesign of Palette, a course sales platform with an admin portal and integrated website CMS.
- Conducted UX audits, restructured complex information architecture, and built a scalable design system
- Designed features such as coupon management, enrolment workflows, learner portals, and checkout
- Contributed to 50% client growth within 10 months
Taiwan | Jul 2017 – Sep 2019
- Designed new features for an online inventory system, including activity history and financial account tracking
- Maintained consistency in UI components and design language
- Initiated user interviews and collaborative brainstorming sessions to enhance UX maturity and stakeholder alignment
Taiwan | Nov 2016 – Jul 2017
- Designed a travel planning platform from concept to MVP for an early-stage startup
- Developed wireframes and conducted iterative usability testing for validation
- Collaborated with developers and supported frontend handoff
Taiwan | Nov 2014 – Jul 2016
- Designed an Android app for a golf membership platform
- Mapped user journeys to improve notification usability for a coach-finding platform
- Redesigned the landing page to better communicate the product vision, leading to increased site traffic
Recommendation
“Ya-ling is a talented, professional and versatile product designer and a delight to work with. She combines beautiful visual design aesthetics, strong technical understanding of front-end development, with deep thinking about how people use digital products and work with information. She’s one of the best designers I’ve worked with who can work with as much skill collaborating with a PM to iterate a complex lo-fi workflow, to designing the micro-interactions and pixel perfect UI, through to working with developers to ensure quality right through to implementation. I’ve loved working with Ya-ling and highly recommend her. ”
Gin Atkins
GM at Palette Nov 7 2021 managed Ya-ling directly
Gin Atkins
GM at Palette Nov 7 2021 managed Ya-ling directly