I'm Ya-ling O.

A product designer experienced in product strategy, UX/UI and System Thinking.

My experience across admin interfaces, CMS features, B2B products and optimising onboarding and payment experiences.
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Work

Palette - E Learning platform admin

Helps learning providers to market, manage and sell courses.

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Palette - E Learning platform admin

Helps website customisation with CMS and  block design features.

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Assessment Tool

Helps organisations understand their workforce capabilities.

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Skill

User Research
Qualitative and quantitative methods, usability testing, stakeholder interviews
UX/UI Design
Design systems, responsive design, wireframing, prototyping, accessibility standards, and advanced Figma expertise
Agile Collaboration
Close partnership with product managers and engineers; frontend knowledge; production-ready design delivery
Strategic Design
SaaS/B2B product thinking, identifying business opportunities, UX audits, and cross-functional decision-making
Tools
Figma, Miro, Jira, Notion, Webflow, ChatGTP

Industries where I have experience

📚 Course Sales platform(B2B / SaaS / Education)
‍
Palette(Renamed to Course-hub) is a service that helps learning course providers to market, manage and sell courses. I led a redesign of Palette, an admin with content management and block design features for website owners to manage their white-
labelling learning platform.
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💬 Feedback platform (B2B / SaaS / IT)
‍
Userback is a SaaS product that helps gather feedback with a widget or surveys into one central admin, improving the digital products in many scenarios. I enhanced the user onboarding experience and provided in-app tutorials.
📦 Inventory platform (B2B / SaaS / E-commerce)

Designed new features for an online inventory system, including activity history and financial account tracking.Maintained consistency in UI components and design language.

🏌️ Golf Coach Finder (B2C / Sports)

Designed an Android app for a golf membership platform. Mapped user journeys to improve notification usability for a coach-finding platform.
✈️ Travel Planning Platform (B2C / Travel)
‍
Designed a travel planning platform from concept to MVP for an early-stage startup. Allowing users to edit an itinerary from our website and create a trip to find travelling mates.
Product Designer - CURIO (Compass 360)
Remote | Oct 2023 – Present
  • The product Compass 360 helps organisations understand their workforce capabilities. I designed survey platforms for managers to understand their governance ability.
  • Created interactive prototypes to communicate design ideas and user journeys, ensuring alignment between user needs, technical feasibility, and product goals.
  • Managed stakeholder expectations and translated requirements into intuitive, efficient, and visually appealing interfaces. All projects went smoothly, and our client was satisfied with the results.
Product Designer - Userback
Melbourne, Australia | Sep 2022 – Jan 2023
  • Userback is a SaaS product that helps gather feedback with a widget or surveys into one central admin, improving the digital products in many scenarios. I enhanced the user onboarding experience and provided in-app tutorials.
  • Improved the filter function for admins to increase productivity, collaborating with cross-functional teams to ensure the new launches align with the product goals.
  • ‍Boosted user retention by 25% through registration flow redesign.
UX/UI Designer - CURIO (Palette)
  • Palette(Renamed to Course-hub) is a service that helps learning course providers to market, manage and sell courses. I led the redesign of Palette, an admin with content management and block design features for website owners to manage their white-labelling learning platform.
  • Conducted UX audits, restructured complex information architecture, and built a scalable design system.
  • Designed features such as coupon management, enrolment workflows, learner portals, and checkout.
  • Contributed to 50% client growth within 10 months.
UX/UI Designer - VENTY
Taiwan | Jul 2017 – Sep 2019
  • Designed new features for an online inventory system, including activity history and financial account tracking.
  • Maintained consistency in UI components and design language.
  • Initiated user interviews and collaborative brainstorming sessions to enhance UX maturity and stakeholder alignment.
UX/UI Designer - NETEXBOOM
Taiwan | Nov 2016 – Jul 2017
  • Designed a travel planning platform from concept to MVP for an early-stage startup. Allowing users to edit an itinerary from our website and create a trip to find travelling mates.
  • Developed wireframes and conducted iterative usability testing for validation.
  • Collaborated with developers and supported frontend handoff.
UX/UI Designer - CODEGREEN
Taiwan | Nov 2014 – Jul 2016
  • Designed an Android app for a golf membership platform.
  • Mapped user journeys to improve notification usability for a coach-finding platform.
  • Redesigned the landing page to better communicate the product vision, leading to increased site traffic.

Recommendation

“Ya-ling is a talented, professional and versatile product designer and a delight to work with. She combines beautiful visual design aesthetics, strong technical understanding of front-end development, with deep thinking about how people use digital products and work with information. She’s one of the best designers I’ve worked with who can work with as much skill collaborating with a PM to iterate a complex lo-fi workflow, to designing the micro-interactions and pixel perfect UI, through to working with developers to ensure quality right through to implementation. I’ve loved working with Ya-ling and highly recommend her. ”
Gin Atkins
GM at Palette Nov 7 2021 managed Ya-ling directly